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Cross-Channel Integration: A Must for Effective Customer Engagement
The single-channel customer is dead, long live the cross-channel customer! I think this should be an urgent wake-up call for marketers, who still try to boost customer engagement relying on...
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Zonder trends geen innovatie
Het cliché van product of customer lifecycle… Marketinglui hebben het vaak over product of customer lifecycle. Dit klinkt tegenwoordig bijna als een cliché aangezien lifecycles zo kort worden (of...
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